Taking a look at some of the current changes and innovations in TV and digital media.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form more info video content, the method by which individuals are getting their news is also shifting. Individuals are progressively turning towards online news sources, instead of watching television, to learn about the latest worldly affairs. However, simultaneously, due to a continuous flow of knowledge, people are coming to be overwhelmed by substantial amounts of content. In response to this, news agencies are re-engaging viewers by making short form content that is clearer and simpler to observe. Nowadays it is common to find news channels that have mass followings on social media websites. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for providing people with trusted and authenticated news sources, in a style they can easily access.
In the last few years, with the growth of digital content, the way in which people consume content has shifted considerably. For several years, standard television was the primary source of household entertainment for many people. Nevertheless, from the development of streaming services, many audiences are averting from scheduled television, specifically among younger individuals. Rather, worldwide media content analysis shows that more people are purchasing subscriptions to streaming services, which strongly affirms the transformation in audience consumption habits. These options are popular for enabling individuals to enjoy the programs and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the industry.
In the current digital age, smart phones have become one of the most commonplace devices that individuals are using to view videos and gain access to media. These days, many social media channels are offering unlimited feeds of brief, successive videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends right now. These platforms enable users to see a series of personalised material and interact immediately, making these videos far more engaging and addicting than traditional television. Short form videos are also being used more frequently for news and academic purposes, not just for entertainment. Subsequently, this pattern is shifting the way individuals are proactively looking for and counting on to receive info, in a faster, shorter and more visual format.